Parent Page: Departments & Centers id: 26310 Active Page: Robert Johnid:26312
Robert John


Robert John, Ph.D.

Contact Information

Phone: (405) 271-8001, x46755

Office: Hudson College of Public Health

801 Northeast 13th Street, Room 461

Post Office Box 26901

Oklahoma City, Oklahoma 73104



Dr. John has dedicated his career to investigating a range of health issues among socially disadvantaged groups and providing evidence-based practice solutions to documented health disparities. As a practitioner of social marketing, he has been successful in identifying compelling behavioral motivations that have resulted in changing health behaviors among priority populations. Several of these efforts have been recognized including Social Marketing Association of North America Outstanding Agency Award for Commitment to Elimination of Social Disparities, Oklahoma Nutrition Information and Education Project, 2018, and National Social Marketing Centre (Great Britain) Award for Excellence in Social Marketing, for Oklahoma Nutrition Information and Education Project 1% Low-Fat Milk Intervention, 2016.



  • University of Kansas Sociology Ph.D. 1985
  • University of Florida History M.A.T. 1975
  • Vanderbilt University History, Sociology, Political Science B.A. 1972



  • Assistant to Associate Professor of Research, Gerontology Center, University of Kansas, 1988-93.
  • Associate Professor, Department of Applied Gerontology, University of North Texas, 1993-98.
  • Professor and Biedenharn Endowed Chair in Gerontology, Department of Sociology and Gerontology, University of Louisiana at Monroe, 1998-2000.
  • Professor and Chair, Department of Health Promotion Sciences, University of Oklahoma Health Sciences Center, 2000-2012.
  • Professor, Department of Health Promotion Sciences, University of Oklahoma Health Sciences Center, 2012-present.


  • HPS 5960 Directed Readings
  • HSP 6643 Health Promotion Theory II
  • HPS 6453 Focus Group Research
  • HPS 6833 Social Marketing
  • HPS 6923 Social Determinants of Health
  • HPS 6943 Advanced Program Evaluation


Research Interests:

  • Aging
  • Family
  • Social Determinants of Health
  • Behavioral Psychographics
  • Minority Health
  • Political Economy/Social Stratification


Link to Dr. John's current publications

Select publications:

  1. DeBerry, Stephanie; Sisson, Susan; Baldwin, Jonathan; Finnell, Karla; Scott-Kaliki, Meredith; John, Robert. P3 Midwestern Regional Grocery Store Chain Canned and Frozen Vegetable Sales. J Nutr Educ Behav. 2021;53(7):S24-S25. doi:10.1016/j.jneb.2021.04.395
  2. John, Robert; Finnell, Karla; Scott-Kaliki, Meredith; DeBerry, Stephanie. A Case Study of Two Successful Social Marketing Interventions to Promote 1% Low-Fat Milk Consumption. Social Marketing Quarterly. 2019;25(2):137-159. doi:10.1177/1524500418824292
  3. John, Robert; Finnell, Karla; Kerby, Dave; Owen, Jade; Hansen, Kendra. Reactions to a Low-Fat Milk Social Media Intervention in the US: The Choose 1% Milk Campaign. Beverages. 2017;3(4):47. doi:10.3390/beverages3040047
  4. Finnell, Karla; John, Robert. Research to Understand Milk Consumption Behaviors in a Food-Insecure Low-Income SNAP Population in the US. Beverages. 2017;3(3):46. doi:10.3390/beverages3030046
  5. Finnell, Karla and John, Robert. A Social Marketing Approach to 1% Milk Use: Resonance Is the Key. Health Promot Pract. 2018;19(3):437-444. doi:10.1177/1524839917699594